Course outline

Introduction to Cisco Sales (ICS)

Course Code: ICS Topics: , , Tag:


This online course Cisco ICS encompasses roughly four hour’s worth of training that has been broken down in to a series of micro modules. It provides Salespeople and Sales Engineers with the introductory information they need to effectively position and sell Cisco’s products, solutions and architectures. If you pass the Introduction to Cisco Sales (ICS) exam you will become ICS certified. ICS is a part of Cisco’s Continuous Learning Program. Once you are ready to sit the Introduction to Cisco Sales Exam 700-150, click on the “Get Qualified” button below to claim your included exam voucher.

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Access Duration: 365 Days

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Introduction to Cisco Sales (ICS)

Welcome to the Introduction to Cisco Sales training.  This class will help you understand Cisco’s vision, what Cisco sells, its channel routes to market and Cisco ONE, a new way to sell. It covers in some detail the general concepts of business outcome led selling and Cisco’s approach to it, how to sell in the technology cycle, customer value proposition and the value chain and stakeholder management.

On the architecture and solutions side you will learn about Cisco’s Enterprise and Digital Network Architecture (DNA) which includes but is not limited to Routing, Switching, Wireless and Mobility and Digitization. We will also discuss Cisco’s Security architecture covering Cisco’s approach to Security, The threat centric security model, network security, visibility, enforcement, management and more. We talk about Cisco Data Center and Cloud architectures including Cisco’s Unified Data Center, Unified Fabric, Converged Infrastructures, Cloud and Multi-Cloud.

You will also learn about Cisco’s Collaboration solutions around its Architecture, platform, end points, Spark solutions, Conferencing and On-prem, Cloud and Hyrbid Cloud.

You will become Introduction to Cisco Sales certified if you pass the required exam.  Further, this class is part of Cisco’s Continuous Learning earning you valuable points towards your specializations.

To get the most out of this training it is best if you think about the architecture/solution definition, business benefits for the customer coming from the technology value which is created by product features.

We are very happy you joined this training and are sure it will help you in your effort to sell more Cisco more easily and quickly.

Happy Selling!

Cisco Certification

  • A Brief History of Cisco
  • Cisco’s Vision
  • What Cisco Sells
  • Cisco’s Architectures
  • Cisco’s Channel Routes to Market
  • Partner Incentives and Promotions
  • Cisco ONE – A new way to Sell

Cisco’s Approach to Selling

  • General Concepts of Outcome Based Selling
  • Cisco’s Approach to Business Outcomes Sales
  • Business Outcomes Sales Role
  • Customer Value Proposition and Value Chain
  • Identifying Customer Business Requirements
  • Identifying Routes to Market with BMC
  • Business Outcomes Across the Technology Cycle
  • Stakeholder Management
  • Presenting the Business Outcomes Story

Selling Cisco’s Enterprise and Digital Network Architecture

  • The Enterprise Network Architecture
  • Infrastructure
  • Routing and Switching
  • Wireless (CUWN)
  • Software Defined Access
  • Digitisation and DNA
  • The 4 Pillars of DNA
  • The Design Principles of DNA
  • Network-enabled Applications
  • Solutions Underpinning DNA (SD-Access. SD-WAN, Wireless-Assurance)
  • Management Price and DNAC

Selling Security Solutions

  • Cisco’s Approach to Security
  • The Threat-Centric Security Model
  • Technologies Covering the Attack Continuum
  • Network Security
  • Firepower NGFW
  • Meraki MX
  • NFV ENCS Virtualized Branch
  • NVE TrustSec, ISE, Stealthwatch
  • Visibility and Enforcement
    • ISE
    • Stealthwatch
    • TrustSec
    • Advanced Threat
    • AMP for Endpoint
    • ThreatGrid
    • Cloud, Web and Email
    • Umbrella
    • Cloudlock
    • ESA
    • WSA
  • Cisco Talos

Selling Cisco’s DC and Cloud Architecture

  • The Unified Data Centre
  • Unified Computing
  • Unified Fabric
  • Unified Management
  • Converged Infrastructures
  • Hyperconvergence and HyperFlex
  • Cisco’s DC & Cloud Architecture and Strategy
  • Cisco’s Cloud Strategy
  • Cisco Multi-Cloud
  • Cisco Cloud Centreskype
  • Automation
  • Analytics

Selling Collaboration Solutions

  • Cisco’s Collaboration Architecture
  • Cisco’s UC Platforms
  • BE6k, BE7k, UCM and Spark
  • Collaboration Endpoints
  • DX, MX, IX, Phones and Spark Solutions
  • Customer Care Solutions
  • Conferencing Solutions
  • On-Prem and Cloud Solutions
  • Cloud and Hybrid Collaboration
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