Course outline

The Certified Digital Marketer

Topic:

US$599.00

HACKING DIGITAL MARKETING PERFORMANCE
Converting Marketing Spending into Growth Investment

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Access Duration: 365 Days

Grace Period: 30 Days

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C|DM Training Overview

The Digital Marketing course by IIB is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in planning, executing and measuring digital strategies to achieve an accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking. Then students will be introduced to modern and contemporary marketing principles.

The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking. Areas such as Search Engine Marketing, Social Media Marketing, Content Marketing, Campaign Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing, are covered extensively from their strategic and project management point of view.

ANALYTICAL
Processing of raw and unstructured data and collection of information and provision of insights.

TACTICAL
Successful Implementation of methodologies, best practices and procedures.

STRATEGIC
Project Management of Digital Marketing Performance and decision making.

C|DM TRAINING

C|DM Training focuses on developing a Growth Hacking mindset. The program teaches you how to enable, test and optimize marketing activities to achieve profitable acquisitions and retentions of the target audience within a multi-channel buying process and customer lifecycle. The training offers an in-depth overview of all the best digital marketing practices to create operational excellence of digital marketing tools and applications. The C|DM Professionals are prepared to identify, reach and retain their target market by marrying internet emerging technologies to old-time classic traditional methods. To sit for the exams you need to attend the C|DM Training.

C|DM CERTIFICATION

The C|DM Certification recognizes your accumulated skills in developing and executing an integrated digital marketing strategy in alignment with organizational goals. Understanding that digital marketing decisions have a direct impact on your organization’s growth, revenue, profitability, and agility are imperative for a C|DM. The C|DM Certification verifies that its holder demonstrates sufficient knowledge and skills at recognizing the strategic importance of digital technologies to develop and execute successfully an integrated multi-screen and multi-action integrated marketing plan.

C|DM Exam Eligibility

The Exam Eligibility Application form allows highly experienced digital marketing professionals in the C|DM domains to sit for the C|DM exams without having to attend the C|DM training.The C|BP Exam Eligibility Application allows highly experienced Blockchain Technology professionals in the C|BP domains to sit for the C|BP exams without having to attend the C|BP training.

Who is it for?

C|DM program is aimed at those interested in leading Digital Marketing Strategies at a Corporate level!

C|DM prepares you to:

  • enter the Digital Marketing Team (Specialists in Analytics, Design, Content, Search Engine, Social Media, etc.)
  • evolve through the executive ranks of the Digital Marketing team to a C-Suite such as Chief Marketing & Digital Media Officer.

To attend the course no prior knowledge of digital marketing is assumed and no technical skills beyond the basic internet and computer knowledge.

Chapter 1: Introduction to Digital Marketing

Chapter 2: Marketing Strategy 2:0

Chapter 3: Web Development and Design

Chapter 4: Content Marketing and Lead Generation

Chapter 5: Web Analytics

Chapter 6: Search Engine Marketing (SEM)

Chapter Part 1: Search Engine Optimization (SEO)

Chapter Part 2: Search Engine Advertising (SEA)

Chapter 7: Social Media Marketing (SMM)

Chapter 8: Email Marketing

Chapter 9: Video Marketing

Chapter 10: Affiliate and Mobile Marketing

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