Course outline

IBM Universal Behavior Exchange (UBX) Learning Videos

Categories: Guaranteed To Run™, IBM

GK IBM LS Partner

Duration: 1 Hours

In this series of videos, you learn about IBM Universal Behavior Exchange (UBX), how it works, how to use it to share customer data, and how to apply it to specific business scenarios. 

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course. http://www.ibm.com/training/terms

This series of videos is designed to enable you to:

  • Explain how UBX enables cross-channel customer behavior sharing
  • Create UBX endpoints
  • Share event data
  • Share audiences
  • Apply UBX to business scenarios, using IBM applications and third-party applications as endpoint publishers or subscribers of data.

Marketers, data analysts, IBMers and IBM Business Partners

The following topics will be discussed in this coursea:

  • UBX Overview
  • Test Drive Events and Audiences
  • Interface and Endpoints
  • Events
  • Share IBM Digital Analytics Events with IBM Engage
  • Share IBM Digital Analytics Audience with IBM Engage
  • Share IBM Digital Analytics Events with IBM Campaign
  • UBX and DSPs
  • Share IBM Engage Audience with MediaMath
  • Cart Abandonment Overview
  • IBM Digital Analytics Setup and Configuration for Cart Abandonment
This course is delivered by an authorized IBM Global Training Provider.

Feel free to contact us, if you want to know the price and location of this course. A Digital Revolver representative will contact you shortly to help you with your inquiry.
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  • Guaranteed to Run™. This ensures you will attend the instructor led class or live online class you want as scheduled without any disruptive cancellations*. You book the training you need, get back to focusing on your job and are sure your training requirements will be met saving time, money and ensuring peace of mind.
  • This schedule icon the schedule indicates that this date/time will be conducted as Instructor Led Training (ILT) or a Virtual Instructor Led Training (VILT) depending on the indicated class availablity.
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