IBM Marketing Operations 9.x: Marketing Contributor

This course provides an introduction the IBM Marketing Operations from the point of view of a Marketing Contributor.

There are no prerequisites for this course.

You should attend this intermediate course if you are new to IBM Marketing Operations and use it in a contributor role and/or need an introduction to its capabilities prior to its implementation at your site.

IBM Marketing Operations Basics

• The IBM EMM Marketing Operations Suite
• Marketing Operations and Marketing Platform Overview
• Marketing Operations Capabilities
• Marketing Contributors’ Tasks with Marketing Operations

Tasks

• Manage Tasks From the Dashboard
• The My Tasks View
• Updating Tasks from the My Tasks Page
• Team Tasks
• Find and Update Tasks on the Project Workflow

Projects, Programs, and Plans

• Business Process Information Structure
• Linking to Project Information
• Projects
• Working with Projects
• Project Requests

Digital Assets and Marketing Objects

• Digital Assets
• Marketing Objects

Alerts and Approvals

• Alerts Overview
• Working With Alerts
• Approvals Overview
• Working with Approvals