Course outline

IBM Contact Optimization Optimizing Your Contact Strategy

Categories: Guaranteed To Run™, IBM

GK IBM LS Partner

Duration: 0.2 Day

This self-paced course provides an introduction to IBM Contact Optimization which is used to optimize your contact strategy. Topics include creating pre-optimization flowcharts, creating post-optimization flowcharts, creating sessions and viewing optimization reports.

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.

http://www.ibm.com/training/terms

  • Explain the basics concepts of IBM Contact Optimization
  • Create a pre-Optimization flowchart
  • Create an Optimization Session
  • Create optimization rules
  • Add scoring methodology
  • Review optimization reports
  • Create a post-optimization flowchart

You should have the following skills and knowledge before taking this course:

  • General knowledge of database marketing
  • General knowledge of IBM Campaign
  • General knowledge of scoring methodology
  • General knowledge of contact strategies
  • Create Campaigns and flowcharts using IBM Campaign
  • Create Segments using IBM Campaign
  • Create Offers using IBM Campaign

The intended audience for this intermediate-level course is users who are responsible for building optimizations across multiple marketing campaigns for a business or company.

  • Explain the basics concepts of IBM Contact Optimization
  • Create a pre-Optimization flowchart
  • Create an Optimization Session
  • Create optimization rules
  • Add scoring methodology
  • Review optimization reports
  • Create a post-optimization flowchart
This course is delivered by an authorized IBM Global Training Provider.

Feel free to contact us, if you want to know the price and location of this course. A Digital Revolver representative will contact you shortly to help you with your inquiry.
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  • Guaranteed to Run™. This ensures you will attend the instructor led class or live online class you want as scheduled without any disruptive cancellations*. You book the training you need, get back to focusing on your job and are sure your training requirements will be met saving time, money and ensuring peace of mind.
  • This schedule icon the schedule indicates that this date/time will be conducted as Instructor Led Training (ILT) or a Virtual Instructor Led Training (VILT) depending on the indicated class availablity.
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