Course outline

IBM Building Campaigns 9.x

Categories: Guaranteed To Run™, IBM

GK IBM LS Partner

Duration: 2 Days

This 2-day self-paced course explores the basics of designing, building, and running a marketing campaign using IBM Campaign. This course prepares you to configure IBM Campaign’s processes for use in campaigns from simple to moderate in complexity and create offers and apply them to campaigns.

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.

http://www.ibm.com/training/terms.

  • Explain the basics concepts of IBM Campaign
  • Explain the benefits of using IBM Campaign
  • Access the product documentation
  • List the IBM Campaign design considerations
  • Identify the commonly used IBM Campaign icons
  • Identify the processes available on the flowchart palette
  • Explain the purpose of each flowchart process
  • Configure flowchart processes in flowcharts
  • Create Derived Fields
  • Create User Variables
  • Create Offers from a template
  • Create Offer Lists
  • Assign Offers
  • Explain Base and Dimension Tables
  • Explain the difference between normalized and non-normalized tables
  • Map a Table
  • Create flowchart schedules
  • Create flowchart cell reports
  • View logs

You should have general knowledge of database marketing.

This basic course is designed to train learners on the basics of IBM Campaign.

Please refer to course overview for description information.

This course is delivered by an authorized IBM Global Training Provider.

Feel free to contact us, if you want to know the price and location of this course. A Digital Revolver representative will contact you shortly to help you with your inquiry.
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  • Guaranteed to Run™. This ensures you will attend the instructor led class or live online class you want as scheduled without any disruptive cancellations*. You book the training you need, get back to focusing on your job and are sure your training requirements will be met saving time, money and ensuring peace of mind.
  • This schedule icon the schedule indicates that this date/time will be conducted as Instructor Led Training (ILT) or a Virtual Instructor Led Training (VILT) depending on the indicated class availablity.
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